How do I look? Web design thinking.

A little black dress, a string of pearls, large sunglasses. We are reaching back in time for looks. Givenchy was riding on the wave of changing market logic when Hollywood needed fashion designers to sell films through styling stars. For a period that relationship of designer stylist and actress brought modern looks to cinema. Modern looks sold desire.

Settling in on style is perennial in developing a web look. How do we do it and how do we get there? Very good design briefs will offer developers the space to breathe and fly. Key elements of type, colour and scales are core to the foundation of a look. These elements are woven into UX, layouts and animations to move users into a fluid experience. Great copy and engaging ideas deliver fresh perspectives.

"I am a very stylish girl"

I'm more interested in how YOU feel about your website. So much of web work is marketing and setting a vibe. We look around and see what others are doing and we want to do the same.

But getting that vibe the look and feel is important. .. more on this soon.